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7
May

My Video Interview on The Row Show

Category: Web 2.0, hybrids, iamatrailblazersfan.com, oden vs durant, portland trail blazers, social networking, social networks, speaking, sports marketing, toyota, twitter | Leave a Comment

I was able to do an interview with the guys at Row27 on their VCasted show: The Row Show. This is their 5th episode and I’m really impressed with not only their content (Interactive Sports Marketing Tips) but the production is killer. Nice After Effects (I think) transitions and graphics. Just like websites, it isn’t all about the design, it’s about the content that goes in the design… but the design helps augment the content. This can be said about their show.

We discuss Live Video Streaming, CoverItLive for live blogging during the playoffs, the relaunch of iamatrailblazersfan.com, passive engagement vs active engagement, how Toyota’s Hybrid Social Net (preview blog post) was an inspiration for a feature in the iama and more.

After watching the interview, things I learned, I talk a lot. I think I need to work on having a dialogue. We used Skype and the audio got a little funky. Sometimes I looked like I was in a 70’s Kung Fu movie. I look tired. Man, that was right before Game 6 and we had been up consistently until 2am getting stuff done for the site.

Big props to Jason and Jonathan for showing the intiative and starting this. Thanks for reaching out. Let me know anytime you would like a guy that talks a lot, looks tired and will try to throw his voice. I know a guy.

Episode 005: Dan Harbison of the Portland Trail Blazers from Jonathan Dusing on Vimeo.

13
Feb

Toyota’s Social Network

Category: flash, hybrids, social networks, toyota | 1 Comment

I live in Oregon. I walk to work sometimes (thankfully I live close enough). There is a problem with pollution (anyone see An Inconveniet Truth?)… so I’m seriously considering a hybrid for my next car. One drawback, and this is the superficial side of me coming into play, but the Prius is really not that attractive.

I’m not here to bag on the Prius… I wanted to talk about the social network that Toyota and multimedia firm Firstborn and ad firm Saatchi & Saatchi LA and Enjoy User Experience launched Toyota’s Hybrid Owner Site.

It’s a great place for people to showcase, in a stunning visual way, why they bought a hybrid. This is a great way for the Toyota customer to wave the flag on something they are passionate about and give the customer endorsement in an authentic way. This is stuff that brands thrive on. Kudos to everyone involved to bring social networking wrapped together to help the environment in such a stunning way… all in flash mind you.