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Great post on TechCrunch today talking about the future of social networking (I Saw The Future Of Social Networking The Other Day)

Mike Arrington talks about a company that he has seen that could be diving into waters that Facebook and MySpace have yet to fully embrace, Mobile Social Networking. Yes, there are mobile version of both of these sites, but neither harness the power of your mobile phone.

The mobile phone is an amazing device that continues to get crazy cooler as the months go by. Not once have I ever regretted waiting in line and dropping cash on my iphone. There are few things these days that I at least don’t double guess myself from purchasing later (ahem, Netflix… at times). Back to my point… mobile phones are no longer your phone, they are your microcomputer. You can do a run a ton of apps on your smartphone that eliminate having to use your laptop. So this is quickly becoming a replacement in someways, and in others an augmentation to people’s digital experience (web, video, photos email).

If you have this microcomputer everywhere, why not have your web experience be in relation to where you are at. You see more and more mobile phones tying in GPS (Boost does this, iPhones Google Maps has a triangulation feature). Having contextual information of the people that you are having online relationships while you are interacting physically. Arrington’s thoughts:

Imagine walking into a meeting, classroom, party, bar, subway station, airplane, etc. and seeing profile information about other people in the area, depending on privacy settings. Picture, name, dating status, resume information, etc. The information that is available would be relevant to the setting – quick LinkedIn-type information for a business

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Two things stood out for me today…

1) Passion – I was on a panel today with Paul Colligan at Searchfest 2008, and he has passion for what he does. He has several podcasts and is a person neck deep in social media/web 2.0. If you ever get a chance to pick his brain about all things in the Web 2.0 space, do it. I will blog tomorrow about the presentation.

2) Over-reaction. Wow, there was a TON of buzz on Techmeme and blogs throughout the internet about the SWSX interview of Mark Zuckerberg (founder/CEO of Facebook) and internet reporter Sarah Lacy. People were just SLAMMING her on the blogs and in the audience at this session of SXSW. I’ve linked to the video from allfacebook.com. I guess after all the hype, I was disappointed as she didn’t do that bad of a job. She kept it casual and tried to have a conversation with Mark. She obviously has a past and tried to showcase some of those stories. Yes, she does a lot of self-promotion of her book, and no, she doesn’t get extremely technical… but by no means deserved the rousing she got. Someone in the audience heckled her for asking bad questions and then turned around and asked the most generic question in the world “What is the biggest obstacle to Facebook”. That’s like asking a band your interviewing, who their musical influences are. If you know who your subject is, you won’t find out anything new, therefor it is a question just to ask one.

She could’ve improved this interview if she would’ve had some specific direction on where she wanted to take it, rather than a fire-side chat with Mark. That I think would have shaped…