Really Johnny, all over the place…

Dan — Wed, 20 Jun 2007 06:01:35 +0000

This post is all over the place, so much I’m redoing this first sentence, bear with me as I have brain diarrhea in the next couple of paragraphs… I’ll work on being more succinct later. Things are moving at a fast pace at the Portland Trail Blazers. Brandon won Rookie of the Year, we win the lottery, we launch a microsite, Greg Oden and Kevin Durant come into town this week. Hectic.

I’ve heard about Twitter for some time, but the guys at Substance who did the microsite suggested we use Twitter in the microsite as a way to push the info about the draft process and the inside look of what is going on. It’s been awesome. I can’t say enough cool things about Twitter. If you haven’t checked it out… do so today. We’re updating as frequently as possible and encouraging fans to sign-up for mobile alerts. When we update the feed, if you’ve subscribed via mobile, you’ll get a text message with our latest updated. My feed is here and the Portland Trail Blazers is here. Also, we’re hiring at the Trail Blazers… I’m on the lookout for someone who I can off-load some of the production work that I get to, but don’t have enough time to really really push the design and interactive envelope. I’m looking for someone who understands where the web is tomorrow, not today. I really need someone with solid Flash skills and CSS background. I know, a tall order… BUT I’m hopeful. I am looking for an Interactive Specialist. One person’s blog I found off of Twitter was iJustine at Tasty Blog Snacks. I have to say I’m impressed with the content and the use of video on the site. She does a great job of bringing you into the snapshot of her life by “lifecasting” (I like the video with the cam on her head talking to herself at a coffee shop admitting that she looks insane)… it doesn’t seem fake, but is far from boring. It’s not like watching some dude in his mom’s basement playing air guitar or talking about Open Source on how it will save the world. She walks around her normal day and edits it into video clips and broadcasts it. Very much like reality TV, but unscripted… or at least it appears so. I didn’t notice any stunt doubling. BTW the video site she uses is Viddler. Totally dope site. I’ll do a post later about them. So the hunt is on for another part of my team. I guess the guys at Substance and I will be competing, who can get the cooler person first. I think they have me beat due to the collection of electric guitars at their office. I think I have the organ from the Memorial Coliseum somewhere.I told you this was all over the place… and now, you can stop the circus music playing.

Roy for ROY Leatherman Tool

Dan — Wed, 28 Mar 2007 18:57:00 +0000

A couple of months ago we brainstormed to come up with an idea to help promote Brandon Roy for the Rookie of the Year in the NBA. We wanted to send a fun press kit to the voting members of the media. We tossed around several ideas, but one stood out, using a local Portland based company product that embodied Brandon Roy’s game. The idea was to send a Brandon Roy Leatherman tool to the members of the media. Leatherman Tools (founded in 1983) are known for their versatility. Brandon’s game is very similar. He isn’t a one dimensional player. Leading the rookie class in points per game 16.3, assists per game 4.0, and 5th in rebounds per game 4.4, Brandon consistently has filled the boxscore with stats that usually have a number in each of the columns (sometimes 0’s for turnovers).

We’ve been getting some good press about the tool (check out this MP3 from Jim Rome, courtesy of 1080 The FAN) and momentum for Brandon’s bid for Rookie Of the Year. It will be a tough case for anyone else to make an argument for the award. Bargnani is sidelined the rest of the season with an appendectomy, Garbajosa has to have surgery on his leg, Rudy Gay isn’t on a team that has won more games than Portland AND he doesn’t have as good as numbers in any of the categories.

Brandon’s stiffest competition might come from his teammate LaMarcus Aldridge. Aldridge has been putting up really good numbers since All-Stars. Especially since Joel Przybilla went down with a knee injury and LaMarcus became the starter.

The Leatherman tool promotion was great to see people here at the Trail Blazers collaborate in making this happen (thanks to Todd Bosma for the originator of the Leatherman tool idea) and for Leatherman to team up with us in creating these one of a kind collectors peices. We did a limited over-run, so you can buy them for $45 in our online store. Seriously, these are going fast. We’ve sold 1/4 of the inventory in 3 hours. Damn, that’s hot.

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Really Johnny, all over the place…

Roy for ROY Leatherman Tool