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20
Jun

Really Johnny, all over the place…

Category: Web 2.0, brandon roy, flash, microsite, oden vs durant, substance, twitter | 1 Comment

This post is all over the place, so much I’m redoing this first sentence, bear with me as I have brain diarrhea in the next couple of paragraphs… I’ll work on being more succinct later.

Things are moving at a fast pace at the Portland Trail Blazers. Brandon won Rookie of the Year, we win the lottery, we launch a microsite, Greg Oden and Kevin Durant come into town this week. Hectic.

I’ve heard about Twitter for some time, but the guys at Substance who did the microsite suggested we use Twitter in the microsite as a way to push the info about the draft process and the inside look of what is going on. It’s been awesome. I can’t say enough cool things about Twitter. If you haven’t checked it out… do so today. We’re updating as frequently as possible and encouraging fans to sign-up for mobile alerts. When we update the feed, if you’ve subscribed via mobile, you’ll get a text message with our latest updated. My feed is here and the Portland Trail Blazers is here.

Also, we’re hiring at the Trail Blazers… I’m on the lookout for someone who I can off-load some of the production work that I get to, but don’t have enough time to really really push the design and interactive envelope. I’m looking for someone who understands where the web is tomorrow, not today. I really need someone with solid Flash skills and CSS background. I know, a tall order… BUT I’m hopeful. I am looking for an Interactive Specialist.

One person’s blog I found off of Twitter was iJustine at Tasty Blog Snacks. I have to say I’m impressed with the content…

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28
Mar

Roy for ROY Leatherman Tool

Category: brandon roy, lamarcus aldridge, portland trail blazers, rookie of the year | Leave a Comment


A couple of months ago we brainstormed to come up with an idea to help promote Brandon Roy for the Rookie of the Year in the NBA. We wanted to send a fun press kit to the voting members of the media. We tossed around several ideas, but one stood out, using a local Portland based company product that embodied Brandon Roy’s game. The idea was to send a Brandon Roy Leatherman tool to the members of the media. Leatherman Tools (founded in 1983) are known for their versatility. Brandon’s game is very similar. He isn’t a one dimensional player. Leading the rookie class in points per game 16.3, assists per game 4.0, and 5th in rebounds per game 4.4, Brandon consistently has filled the boxscore with stats that usually have a number in each of the columns (sometimes 0’s for turnovers).

We’ve been getting some good press about the tool (check out this MP3 from Jim Rome, courtesy of 1080 The FAN) and momentum for Brandon’s bid for Rookie Of the Year. It will be a tough case for anyone else to make an argument for the award. Bargnani is sidelined the rest of the season with an appendectomy, Garbajosa has to have surgery on his leg, Rudy Gay isn’t on a team that has won more games than Portland AND he doesn’t have as good as numbers in any of the categories.

Brandon’s stiffest competition might come from his teammate LaMarcus Aldridge. Aldridge has been putting up really good numbers since All-Stars. Especially since Joel Przybilla went down with a knee injury and LaMarcus became the starter.

The Leatherman tool promotion was great to…

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