What a crazy last couple of months. We really have had no downtime here at work…
1) We took on the interactive marketing for the Rose Quarter. This is no small feat as there are a lot of events that go on at the Rose Quarter.
2) Upped our coverage of the team in the off-season (Jim Taylor, BlazersEvangelist, traveled to New York and Las Vegas to cover the draft and summer league)
3) Brought in a new email marketing tool, Eloqua. This tool has some really remarkable features including a good integration to CRM and automated work-flows for drip marketing campaigns.
4) Greg got hurt. This one was tough since there was so much buzz about all the guys coming back early and playing together. Greg doesn’t get out on the court, but we will cover his comeback (video features of his rebhab, checkins with the trainers etc) and will be able to involve him more than if he was playing.
5) Launched our new season campaign titled “Rise With Us”. Pretty cool in that it goes beyond the organization. We will be placing cameras in the hands of the players, fans, employees to show what it means to be a part of this team. We should capture some really exciting footage of locker room talks, fans getting ready for the games, players on the road. I’m excited to see some of the stories unfold. More about Rise With Us in a future blog post.
6) Make It Better. This is relaunch for our Community Outreach program. We are launching this today and is to show how the whole organization “Makes It Better”. I think it is really cool all the work that the employees here take part…